Power Vegans

The Rise of the Power Vegans – Bloombergbusinessweek

It shouldn’t be surprising that so many CEOs are shunning meat, dairy, and eggs: It’s an exclusive club. Only 1 percent of the U.S. population is vegan, partly because veganism isn’t cheap: The cost comes from the value of specialty products made by speciality companies with cloying names (tofurkey, anyone?). Vegans also have to be powerful enough to even know what veganism is.

“CEOs are smart. There just hadn’t been enough exposure for people to glom onto this trend,” says Ingrid E. Newkirk, president of People for the Ethical Treatment of Animals. “The information is everywhere now. Instead of ‘Better buy this blue chip,’ it’s ‘Better eat vegan.’ ” When Newkirk learned Wynn had become a vegan, she didn’t think the news was crazy. “Having dolphins in a small tank outside a casino is crazy,” she says. “Ordering vegetables is not.”

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